
Progress to Our Distance Goal
1,554KMs
of 300,000 KMs
Ride Like King
Giant Group, parent company of Giant, Liv, Momentum, and CADEX, has again teamed up with World Bicycle Relief and Zwift for its annual Ride Like King event. This event started in 2009 as a small event within Giant Group to celebrate company founder King Liu’s passion for cycling. In 2007, at age 73, King prepared for and completed a 15-day, 927km ride around Taiwan. That ride sparked a renewed interest in King’s own cycling lifestyle and the benefits that cycling can have on health, fitness, and the environment.
Now in its 17th year, Ride Like King brings together people from all around the world to participate in virtual group rides on Zwift as well as in-person rides within their communities to support World Bicycle Relief. “RLK17” invites riders everywhere to help Ride for a Better World on May 12-18.

To honor 17 years of Ride Like King, Giant Group is donating one Buffalo Bicycle to World Bicycle Relief for every 500km ridden collectively, with the goal of donating 700 Buffalo Bicycles through World Bicycle Relief.
In 2020, the event helped raise enough to provide 100 Buffalo Bicycles. In 2021 and 2022, the community stepped up in an even bigger way, providing more than 300 bicycles to individuals in need, and expanded to 500 bicycles in 2023. The event reached a new milestone with 600 bicycles donated in 2024.
Help us reach our bold goal of 700 bicycles this year!
These purpose-built bikes are engineered for heavy loads, long distances, and rugged terrain. They are manufactured by Giant Group and assembled by World Bicycle Relief employees in local regions around the world.
Join us for Ride Like King 17! Please donate and help change lives through the Power of Bicycles.
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Leaderboards
World Bicycle Relief, a global nonprofit committed to helping individuals overcome the barrier of distance, supports those in need with bicycles. Two wheels and a frame aren’t groundbreaking - but when placed in the hands of the right people, bicycles become vehicles of change that can uplift generations.
You can help World Bicycle Relief reach the goal of distributing 1 million bicycles to communities in need.

Join the Movement
Learn more about World Bicycle Relief and our mission.

Learn More About the Event
Find out more about Ride Like King 17.

Donate
Donate now to give the life-changing power of bicycles!