Ride Like King 14

Ride Like King 14 - Riding for a Better World

Ride Like King started in 2009 as a small event within the Giant Group family to celebrate King Liu’s passion for cycling. In 2007, at age 73, King prepared for and completed a 15-day, 927km ride around Taiwan. That ride sparked a renewed interest in King’s own cycling lifestyle, and the benefits that cycling can have on health and fitness. Now in its 14^th year, this celebration of Giant Group founder King Liu’s contributions to cycling will take place May 20-22. “RLK14” invites riders everywhere to help Ride for a Better World.

This year there are nine Zwift ride events with an open or women’s-only option for each event. The Zwift rides will be led by Giant and Liv ambassadors, athletes, and employees. 

To honor 14 years of Ride Like King, the Giant Group is donating one Buffalo Bicycle to World Bicycle Relief for every 1000km ridden collectively during the RLK14 Zwift rides.

Giant Group will also match the total number of bikes unlocked by the community, doubling the impact. 

In 2020, the event helped raise enough to provide 100 Buffalo Bicycles to individuals in need and in 2021, the community stepped up in an even bigger way, providing more than 300 bicycles to individuals in need. These purpose-built bikes are engineered for heavy loads, long distances and rugged terrain. They are manufactured by Giant Group and assembled by World Bicycle Relief employees in local regions around the world. 

Help us do even more in 2022! Please donate and help change lives through the Power of Bicycles.